i. AI Visibility 2025
Marketing & Communications

AI Visibility Audit
"how brands get found by AI"

What we built

A custom AI audit system that queries all 5 major engines simultaneously, then synthesizes how the brand is perceived, cited, and positioned against competitors into a strategic deliverable.

GEO AI Automation Competitive Intelligence
ii. What changed

The numbers,
once it shipped.

0hrs
Saved every month across 10 clients
0min
Full audit time, down from 4 hours
$0+
New monthly recurring revenue unlocked
0
AI engines audited simultaneously
iii. What we did

We rebuilt how an agency delivers AI visibility, for every client, every month.

A digital marketing agency wanted to launch GEO audits as a premium service. Doing it properly meant manually querying ChatGPT, Perplexity, Gemini, Claude, and Grok one by one, collating inconsistent results, and writing up findings from scratch. For one client: half a day. Across a roster: impossible.

The bottleneck wasn't expertise, it was infrastructure. The agency knew what a great GEO audit looked like. They just had no repeatable way to produce one at scale.

"The audit they used to spend half a day building. We got it down to minutes. Same depth. Every client. Every month."

We built a custom AI audit system that runs structured prompts across all five major engines simultaneously, capturing how the brand is perceived, cited, and positioned versus competitors, then synthesizing it into a strategic deliverable.

GEO Visibility — Acme Co.
5 engines · last 7 days
0 / 100
Average visibility — all engines
  • ChatGPT 0
  • Perplexity 0
  • Claude 0
  • Gemini 0
  • Grok 0
fig. 01 GEO Visibility Score Overview. The scoring dashboard showing brand presence across all 5 AI engines: ChatGPT, Perplexity, Gemini, Claude, and Grok.

The deliverable covers visibility scores, gap analysis, per-platform playbooks, a content-to-citation plan, quick wins, and the full matrix. Nothing manual. Nothing missed.

Citation Gap Matrix
Acme vs. 2 competitors
Query Acme Comp. A Comp. B
"AI visibility audit"
"GEO best practices"
"AI brand monitoring"
"generative search ranking"
"prompt strategy 2025"
"ChatGPT for B2B"
Cited Gap Absent 3 gaps · 18 queries scanned
fig. 02 Competitor Insights & Gap Analysis. Side-by-side visibility comparison showing where competitors are being cited and where the client is absent.
iv. The goal

Give the agency a capability none of their competitors could match.

The brief was to launch a GEO audit service that scaled without hiring, with the same depth of analysis for every client.

We knew we'd hit it when the agency could run a full 5-engine audit and deliver a polished report in the time it used to take just to open the tabs.

Per-Platform Playbook
5 platforms · click to switch

i. Citation strategy

ChatGPT favours structured, comparative content. Build pages that explicitly answer "best X for Y" with named alternatives and clear reasoning.

  • 01. Publish category roundups that name competitors explicitly.
  • 02. Lead each section with a question your buyer would type.
  • 03. Cite primary sources you own: case studies, original data, customer quotes.

i. Source credibility

Perplexity weighs external citations heavily. Focus on getting referenced from authority sites and active Reddit threads in your category.

  • 01. Earn placements in industry publications, not just your own blog.
  • 02. Maintain a presence in relevant subreddits over time.
  • 03. Keep canonical URLs stable. Perplexity caches aggressively.

i. Long-form depth

Claude rewards careful, well-reasoned writing over keyword density. Invest in genuinely useful long-form pieces on the topics that matter.

  • 01. Publish in-depth analysis (1,500+ words) on a focused topic.
  • 02. Include explicit caveats and limitations in your claims.
  • 03. Show your reasoning, not just your conclusions.

i. Schema & structure

Gemini leans on structured data and Knowledge Graph signals. Fix your schema before you fix your copy.

  • 01. Implement Article and FAQ schema across editorial content.
  • 02. Verify your Knowledge Panel entry is complete and current.
  • 03. Optimise for the "answer at a glance" pattern.

i. Real-time signals

Grok pulls heavily from X. Your social presence matters more here than anywhere else: treat it as a content channel, not a billboard.

  • 01. Maintain an active, on-brand X account with regular posts.
  • 02. Engage with industry conversations in real time.
  • 03. Publish original research with concise threaded summaries.
fig. 03 Sample Deliverable — Per-Platform Playbook. One page from the client-ready deliverable: specific recommendations tailored to how each AI engine sources and ranks content.